When it comes to the environment it often seems like we only hear about the problems we face. And there are problems, to be sure, big ones, but these problems also present us with opportunities to provide solutions. My books, blogs and site are all designed to show the way forward for businesses to deliver these solutions, including my recently released book “Starting Green: An Ecopreneur’s Toolkit to Start a Green Business – From Business Plan to Profits”.
My book “75 Green Businesses” took all of these environmental problems and turned them around to show the many opportunities they hold. Looking at how we produce energy, build homes, produce food, provide services, use water, and take care of waste, “75 Green Businesses” highlights the many opportunities for greener, cleaner, businesses can provide solutions and build strong businesses as well.
One of the comments people often have about “75 Green Businesses” is that they want more detailed instructions to move from vision to profitable business. That’s where “Starting Green” comes in, picking up where “75 Green Businesses” left off. “Starting Green” is the how-to guide to make these businesses a reality, providing insight into the green angle on business fundamentals like planning, marketing, and raising capital, and talking in more depth about the hottest green business opportunities today, including solar, energy efficiency, franchises, direct sales, and retail.
I got the chance to talk to a great number of outstanding green leaders while working on the book, for which I am extremely grateful. These are people who are unique not only in their commitment to building a better world, but in their demonstration over and over again that green businesses really can be both successful and profitable. In talking with green leaders like Gary Hirshberg, CE-Yo of Stonyfield Farm, and Hunter Lovins, co-author of Natural Capitalism, I was reminded how they have paved the way for so many others. An increasing number of businesses in a wide range of industries are following the green business path every day. And if they can do it, so can you.
Here’s the Table of Contents of “Starting Green”, to give you a taste. You can also use the “Look Inside” function on Amazon to browse through, or Google books, to see more of what it has to offer:
Preface: How to Join the Great Green Upswing
Chapter 1: Welcome to the Green Revolution
Chapter 2: RISE to the Opportunity
Chapter 3: From Green Dreams to Open Doors
Chapter 4: Finding Money to Start and Grow Your Business
Chapter 5: How to Green Your Business Operations and Facilities
Chapter 6: Green Marketing and Communications
Chapter 7: The Role of Government - Carrots and Sticks
Chapter 8: How to Start a Green Franchise
Chapter 9: How to Start an Energy Efficiency Business
Chapter 10: How to Start a Green Retail Business
Chapter 11: How to Start a Renewable Energy Business
Chapter 12: How to Start a Direct Sales Business: Small, Green, and Beautiful
Conclusion: The Conserver Economy and Beyond
Here’s what some of the green leaders have to say about “Starting Green”:
“Glenn Croston’s Starting Green is the indispensable guide for the entrepreneur of the 21st Century. Croston’s extensive research and incredible examples will illuminate the incredible opportunities within Green Business. Even as a green business owner for the past two decades, I drew countless ideas and inspiration from this book.”
-Eric Corey Freed, principal of organicARCHITECT, author of Green Building & Remodeling for Dummies
“We face great challenges today in our economy and environment, but the shift toward sustainability offers even greater opportunities. Starting Green gives you the tools to join this revolution with a business of your own. The business case for sustainability is clear; what we need now is action. This book will help you pave the way forward and thrive.”
-Hunter Lovins, Co-author of Natural Capitalism, co-founder of the Rocky Mountain Institute, and president and founder of Natural Capitalism Solutions
“The emerging green economy offers a wealth of opportunities for entrepreneurs and innovators, building everything from green-minded service providers to breakthrough products and technologies. Glenn Croston has created a valuable roadmap that can help find the profitable opportunity that’s right for you.”
-Joel Makower, executive editor of GreenBiz.com, and author of Strategies for the Green Economy
I hope you’ll give it a look, and join in with the growing number of people changing how they do business to help build a more sustainable economy, profitable businesses, and a healthy world for us all to share.
Talk to you soon.