Archive for November, 2008

How to Green Your Business by Ridesharing with PickupPal

Wednesday, November 26th, 2008

Everybody is eager to save money these days, including both employees and businesses.  Businesses can help employees save money by encouraging ridesharing for their commute.  Ridesharing means there are fewer cars on the road, which is good for the planet, and also means people spend loss money on gas and wear and tear on their car.  For the business, ridesharing does not cost anything, and can help a business in a variety of ways, including reducing its environmental footprint.  PickupPal makes it easy for businesses and employees to work together greening their commute. 


Based in Canada, PickupPal helps to match up those who need rides with others who can give them.  Passengers say where they want to go, drivers enter where they are going, and PickupPal tells drivers who wants a ride, helping to connect them.  Drivers make an offer to passengers going their way and passengers can pick which drivers they want to go with based on the rating of drivers by other passengers.  Started in Canada, PickupPal is now operating in a growing list of cities in the US, Australia, the UK, New Zealand, and other parts of the world. 


Companies like the Energy Savings Group in Toronto are using PickupPal as a rideshare site for employees.  “In these economic times, providing a carpooling option can boost employee productivity, making it easier and more cost effective to get to work,” said Brent Drewry, Executive Vice President of Business Development at PickupPal.  Joining with PickupPal can also help a company achieve sustainability goals that it sets for itself and reports to the world.  “We provide web-based reporting, which allows companies to track progress against their sustainability objectives, with metrics such as mileage travelled and carbon avoided through the use of ridesharing.”  PickupPal will soon also be allowing groups to set up their own Eco Rideshare page and adding social networking links to user profiles.  While people may be reluctant to get involved if they feel they are riding with strangers, they will be more willing to participate if they feel like they know the other person or are connected to them at least a little. 

The Green Office - A One Stop Green Office Supply Shop

Tuesday, November 18th, 2008

Opportunities for greening business are often right in front of us, including the materials we are surrounded by in every office.  Just about any business uses office supplies; as the ranks of green businesses grow the need for greener office supplies grows as well.  There’s a whole lot more to office supplies than recycled paper though, and it’s not always obvious from looking at an object how green it is.  Buying products that get the job done while still doing the right thing for the planet can take some doing without a little help.


The Green Office provides a huge range of products, including everything you would expect to find and a great deal more.  There are recycled paper options, of course, ranging all the way up to 100% post consumer content, but that’s only the start.  They also provide furniture, cleaning supplies, energy efficient laptops, break room supplies, and of course green envelopes to put your green paper in.  How about refillable pens, replacing those millions of pens that get used once and thrown away each year?  Every one of these is another part of the path toward creating a more sustainable business.


How do you know which products are green?  All of the products are given icons that tell you if they:

  • contain recycled content
  • are biodegradable or compostable
  • have reduced chemical content
  • are third party certified
  • are conventional products (these are offered as well)

They also provide services, helping you buy green offsets to reduce your carbon footprint, and connecting to sustainability consultants who can help you with your greening efforts.  Webinars can also provide guidance about how to green your office and the rest of your business. 


One common misconception about green products is that they don’t work as well as their less green relatives.  Another idea about green products is that they always cost a lot more.  For green products to be widely adopted, they need to overcome these preconceptions by working well and selling for a competitive price.  Buying green office supplies is an easy step to take, and The Green Office makes it even easier. 




Helping Non-Profits With Eco-Friendly Promotional Products

Friday, November 14th, 2008

As entrepreneurs work to green every aspect of their business, one aspect to consider is the impact of the promotional items they use to help market their business.  Each item alone may not have a great impact, but millions of pens, cups, shirts and other promotional gear can add up.  Proforma Simonetta Freelance is specializing in providing eco-friendly promotional items for businesses, including stainless steel water bottles, bamboo shirts, bags from recycled material, and soy candles. 


Many businesses and organization in their transition to green practices forget about the basic items like cups for the office, uniforms, stationary and giveaways,” said owner John Simonetta.  “It is our mission to show that businesses do have eco-friendly options from clothing to promotional items to promote and help grow their business.”


In addition, they are currently providing big discounts on many of their products for 501(3)Cs, NGOs, schools and other civic and charitable organizations, green or otherwise, helping these groups save 20-30% off of the end quantity price.  In exchange, they ask the groups to provide cobranding on the discounted products.  Things are tight lately, and saving some money sounds like the way to go.  Often it is marketing and giving that get hit first as companies focus on their core costs”, said Simonetta.


Saving money might help these groups make it through a tough moment and come out better than ever on the other side.