Book Review: “Build a Green Small Business” by Scott Cooney

Sometimes a book really resonates with how you think about things.  That’s the feeling that I got when I read “Build a Green Small Business” by Scott Cooney recently.  Cooney’s book is full of great businesses that a wide range of entrepreneurs can pursue. The many intriguing businesses outlined include “Organic Foods Caterer”, “Wedding and Event Planner”, “Green Shuttle Services”, “Printer Cartridge Refiller Store”, and many others.  One of the questions people ask me is “What kind of business can I start?”  I don’t think that there is a one size fits all answer to this question because everyone is unique, but with such a broad range of ideas, there is bound to be something for everyone. 

 

Green or not, these businesses still must deal with the practical issues like attracting customers and setting the right price.  For each business Cooney provides a description of the idea, how to green it, how to green it, how to find customers, and deciding how much to charge.  For all of these the advice is simple and practical, and interspersed with stories of successful green entrepreneurs.

 

When I met Cooney recently and we talked for a bit, we found that we share many ideas.  Like Cooney, I believe that there is no choice to be made between the economy and the environment.  Green businesses, particularly the small ones, are the engines that hold the key to helping both the economy and the environment in this critical time.  What I like the most about this book is that it is talking about practical solutions rather than problems.  We need more solutions these days.   If you are looking for a new direction in your business life, one that holds financial promise and the connection to a greater purpose, “Build a Green Small Business” might hold the solution you’ve been looking for.

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