Posts Tagged ‘New Year’

Starting 2009 in a New Direction with a Green Business

Monday, December 29th, 2008

What’s your plan for 2009?  I’m working on mine right now, and I’m wondering what everyone else has in mind. Our economic situation is forcing many of us to rethink our lives and businesses.  I’ve got a feeling that “improve finances” is at the top of many to do lists for 2009, but hunkering down and circling the wagons may not be enough.  To really get where you want to go, it might be time to take the leap and start a new business, and going green might provide the new direction you’re looking for. 

 

Far from being finished, the green economy is just getting started.  Green choices like solar power and organic food have grown immensely in recent years, with consistent double digit annual growth, but solar power is still less than 1% of the overall market and organic food is only about 3% of the food market.  The green economy is already over $200 billion in size, but it still has huge growth ahead in the broader market.  

 

Nobody is immune from the current economy, but green businesses like Sustainable Spaces that help people to save money are doing well.   Saving energy is more important than ever for homes and businesses eager to save money.  Those in the industry who I’ve talked to such as Lyndon Rive, CEO of SolarCity, still expect the solar industry to grow rapidly in 2009, in part because of the opportunity people have to save on their utility bill.  With millions of buildings across the US wasting energy on poor insulation, weather sealing, and air ducts, fixing this problem remains a big opportunity across the country.  As energy continues rising in price in the years ahead, the opportunity for businesses improving energy efficiency will keep on growing.

 

Green markets won’t stay small because all other things being equal, consumers chose green products.  Nobody hates the planet, and consumers consistently report in surveys that they will buy green products, all other things being equal.  Well-priced products like Green Works that work well and also happen to be good for the environment are increasingly moving into the mainstream. 

 

Another trend is that the price of oil will not stay low forever, and seems likely to reverse its downward slide in 2009, moving back toward more moderate territory.  The US auto industry is in turmoil, but there are also opportunities ahead in autos.  A variety of new all electric or plug-in hybrid cars are on the way in the years ahead, and when people start buying more cars again, they will be looking for something fresh and new.

 

Want to start a green business for very little money?  Zola Goods and Green Irene are two possibilities.  Green Irene is recruiting Eco-Consultants across the country to go out to homes and perform Green Home Makeovers, providing a direct sales model like Avon.  Zola Goods works through coordinators who hold green house parties, like Tupperware, helping homeowners green their homes, and helping coordinators produce income on a flexible work schedule.  Another ready to go option is opening your own on-line green store with OnlyGreen4Me.

 

Look for big government action in 2009 that will help the continued growth of the green economy.  The Obama administration has continued to pledge its support for a renewable energy portfolio standard, green job development, and action on climate change.  The highly qualified green team he is assembling, including Nobel Prize-winning physicist Steven Chu to lead the Department of Energy, demonstrate his commitment to these initiatives. State and regional actions will also support green opportunities for entrepreneurs.  These actions will stimulate the economy not just now, but for many years to come.

 

The opportunities are not just for a few, or for the greenest of the green.  There are opportunities for almost anyone, including you.  Take stock of your assets, of which you probably have more than you realize.  Look through the many possibilities and find something that excites you.  You can do it.  You don’t need an MBA, an impressive resume, or piles of money to get started.  It will take time, energy and commitment, but you can build a successful business and take your life in a new direction.  The most important thing is getting started. 

 

Wishing you a happy, prosperous, and green New Year.   

 

Glenn Croston is the author of “75 Green Businesses You Can Start to Make Money and Make a Difference”, and the founder of Starting Up Green.